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Adidas goes all in! best Viral video todate!
Viral videos rule the market, companies are getting smart! Are you? The 60-second spot, above, in the new “All In” global campaign by Adidas has racked up almost 1.2 million views since going live on Thursday — helped by a clever teaser campaign, and the appearance of Katy Perry, Derrick Rose, David Beckham and other star athletes and performers.

Also helping boost views for the spot: the soundtrack is “Civilization” from the new album from Justice, which isn’t on sale until April 4th.